Putting market access into practice in the Majority World

Transformational Logistics is an umbrella term for Logistics and the informal market. It has relevance for developed, emerging and developing markets alike and we champion any initiative that explores the transformative power of logistics and supply chains in the Majority World. Here’s an initiative worth looking at …

WEBINAR: Putting market access into practice: reaching the bottom billion through corporate supply and distribution chains.  

Businesses are expanding the market access of the poor through new approaches in their supply and distribution chains.

What is being learnt from experience so far?

This meeting will compare different approaches, and draw out lessons concerning their implementation, impact, and returns. Are companies making their local markets work better for the poor?

Speaker: Andy Wales, Head of Sustainable Development, SABMiller, will reflect on SABMiller’s supply chain investment in India which has brought over 6,000 barley farmers into the supply chain. SAB recently assessed this and other supply chain work with small holder farmers in Africa, in terms of the social and commercial impacts, critical success factors, and areas for future action.

David Croft, Sustainability Director, Cadbury, will speak on Cadbury’s initiatives in Ghana that support cocoa producers at the base of their supply chain. He will reflect on the range of approaches adopted by Cadbury, from the Cadbury Cocoa Partnership to the recently-announced adoption of Fair Trade certification for Dairy Milk.

Euan Wilmshurst, Stakeholder Engagement Manager, The Coca-Cola Company, will shift the focus from supply chains to distribution chains, reflecting on the Manual Distribution Centres developed by Coca-Cola in East Africa. This approach seeks to open employment opportunities for poor and less-skilled workers and offers significant potential for scaling up.

Caroline Ashley, Overseas Development Institute, acting as Respondent, will reflect on what these and other experiences suggest concerning implementation and impact of supply and distribution chain reform.

Chair: Simon Maxwell, Overseas Development Institute.

This event is part of the 2009 Event Series from the Overseas Development Institute, the Department for International Development and Business Action for Africa: “Harnessing the Power of Business for Development Impact”.

Tune in UK time 17:30 on Tuesday April 21st, 2009 >>> WEBINAR

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2 Responses to Putting market access into practice in the Majority World

  1. robjbell says:

    Many thanks to Vinay Gupta for pointing this Event out.

  2. Byron Song says:

    Sounds very interesting.

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