Tag Archives: Brands

Latin America and distribution systems

Navigating the Latin American distribution systems is equally complex. The retail market is estimated to reach $1 trillion by 2010 and the channel structure is changing constantly on the way. Currently, the informal economy remains the most important channel for … Continue reading

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Infrastructure and delivery systems

The informal market does not lend itself to a one size fits all distribution system. On the one hand, we have the issues raised by crowded urban environments and, on the other, the issue of access to highly dispersed and … Continue reading

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Brands and the informal market

Products do not sell, benefits do and the informal market looks for value more than any other. As Wally Olins has made clear, it is not what brands look like so much as if they deliver on their promise that … Continue reading

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