Tag Archives: India

Infrastructure and delivery systems

The informal market does not lend itself to a one size fits all distribution system. On the one hand, we have the issues raised by crowded urban environments and, on the other, the issue of access to highly dispersed and … Continue reading

Posted in Supply Chain | Tagged , , , , , | Leave a comment

The capacity to consume

Kishore Biyani has observed that while brands are able to establish an emotional connection with the Indian (or any) consumer, only the availability of customised credit or financial products provided by the market for the consumer (especially in the informal … Continue reading

Posted in T L thinking | Tagged , , | Leave a comment

e Choupal builds market access in rural areas

Imagine that you are a farmer with rain fed fields in the middle of a dry spell. You would value information on the weather but can rely on no more than intuition. ITC, one of India’s leading groups with a … Continue reading

Posted in Design & Innovation | Tagged , , | Leave a comment

Kerala fishermen and the mobile phone

Traditionally, the Kerala fishermen would leave their home port and return with their catch to be bought by agents who would travel the coast to “aggregate” the catch. These agents dictated price and, the fish not sold would be wasted. … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment